Learn the important role typography plays in visual graphic design and communication over the internet. And discover how typography affects text display, font selection and visual experience.
In the fast-growing world of communication, almost all information is conveyed in written form. Therefore, workers engaged in this field must be familiar with typography. Because everything related to writing will affect the interest of the reader. Therefore, it is not wrong if you start to find out what is meant by typography…
What is Typography
Let’s get to know Typography in the World of Communication, by knowing what typography is, then you can be more able to know what content can attract readers optimally. Because it is directly related to the layout of writing and other designs. Typography is a science related to letter design and text layout. It is also closely related to the arrangement of visual elements in print or digital design. This arrangement of letter placement is very useful for making visuals so that they can be read and attractive to readers. The function of typography is to be able to convey information clearly and easily understood by the reader and attract the reader’s attention. There are three main principles of typography including Readability, Legibility, and Visibility. Here is a more detailed explanation of the typography principles
- Readability: A measure of how easy text is to read. Readability is influenced by factors such as the combination and spacing of each letter.
- Legibility: A measure of the ease of distinguishing each letter or character. This principle aims to avoid and minimize the chance of misrecognizing letters. This principle is very important for you to know because it affects the recognition and reading of a work.
- Visibility: A measure of the ability of typography to attract the reader’s attention. This is influenced by proper font selection, appropriate font size, and good layout organization.
In general, it can be said that typography includes several principles, namely:
- Appropriate text and font selection considerations
- The layout of letters, numbers, and symbols related to information
- The use of fonts, numbers and symbols in the context of graphic design. It also includes the design of logos, posters, brochures, books, websites, and various other media.
Purpose of Using Typography
The main purpose of proper typography is for the message to be well received but not only that. There are several things that are achieved with proper usage.
Proper Settings
Typography is closely related to the layout of text that is easy to read, attractive, and effective in conveying messages. So that there is no misunderstanding of the written communication.
Utilization of Communication Elements
This is achieved by paying attention to various elements that influence each other. These include font size, letter spacing, word spacing, font style and the use of white space.
Font Selection
There are various types of fonts in the field of typography that have a certain influence on the reader. Therefore, a content creator must pay attention to the intent of the message.
Example of Typography
We have known the definition, function and purpose of using typography. Next, let’s talk about typography examples. In our activities, we certainly use a lot of typography in doing a job. Examples of typography that are often used are the use of Times New Roman, Arial, and Poppins font types. In addition, graphic design and UI/UX creation also use typography to create an attractive and consistent visual experience, and consider factors such as responsiveness, display on various devices, and readability in an online environment. Overall, typography plays an important role in conveying messages clearly and effectively.
Conclusion
Typography is the science of letter design and text layout including the selection of fonts, arrangement of visual elements, and overall graphic design. The main goal of proper typography is to ensure the message or information is conveyed clearly and effectively, and influence the reader’s experience.
Editor : Meilina Eka A
