Check out the 10 On Page SEO Checklist for optimization carried out on website pages with the aim of increasing rankings on Search Engines such as Google
Get to know On Page SEO
On-Page SEO is an optimization process carried out on website pages with the aim of increasing rankings on search engines such as Google. On Page SEO is very important because it can have a big impact on website pages. With proper optimization, it is very easy for your website to dominate every search using certain keywords. On Page SEO is also able to increase the ranking of a website, so that it will get large amounts of engagement and traffic . Then On-Page SEO also provides the best user experience so that it can increase user trust, thereby increasing user retention rates and reducing rejection rates. And finally, by selecting the right keywords , it is easy for your website to get organic traffic and convert it into business opportunities.
10 On Page SEO Checklist
There are several things you need to pay attention to when optimizing On-Page SEO
Mobile Friendly
This means ensuring that your website is well designed and optimized to perform well on mobile devices. This is very important because Google prioritizes sites that are responsive to mobile devices.
URLs that are short and have targeted keywords
URLs that are short, concise, and contain relevant keywords can help search engines understand the topic of the page better. Example: www.exampleweb.com/article-seo-onpage .
Talking about keywords, there are several terms that you must know. Let’s get acquainted with Keyword Difficulty . We liken SEO optimization techniques to a mountain climbing expedition. Keyword Difficulty here determines the steepness and competition of the path you choose. We think of Keyword Difficulty as a compass, understanding KD can allow you to optimize paths, allocate resources wisely, and rank higher. KD usually has a rank of 0-100, which means the greater the KD value, this indicates that your keyword competition will be very difficult so you can have keywords with a lower level of competition.
Next is Volume , in choosing the right keywords you have to pay attention to the search volume . Choose keywords with high search volume and low competition. This will further increase the opportunity to be on the first page of Search Engines .
And finally, choose keywords with the Long Tail Keywords type , this type of keywords generally has a low level of competition so there will be more opportunities for you to get ranked quickly. When searching for keywords you can also filter by keywords that contain the words (for, vs, in and others)
Internal Links
Creating internal links between pages on your site helps in navigation and gives search engines a structure to understand your page hierarchy. Make sure the links are relevant and useful to users. Internal links help make it easier for readers to find other information on a website, with good internal link optimization , clear communication will be created on your website.
In optimizing internal links, we must be familiar with the term Anchor Text . Anchor Text is the clickable text of a link. Anchor text is used as a label for a link. The following is an example of anchor text
Of course, you should not be careless in writing anchor text , creating text that is relevant to the topic of discussion of the link you are going to insert.
Use of Headings and Subheadings
Using heading tags (H1, H2, H3, etc.) correctly helps organize your content. H1 is usually used for the main title, while H2, H3, and so on are used for subtopics. This helps search engines understand the structure of your content.
Imagine you are reading a book, wouldn’t it feel boring if the writing in the book doesn’t contain certain chapters. Books with information regarding titles, chapters, etc. certainly make it easier for us to understand the information or topics contained in them.
In SEO, the use of headings & subheadings is very important to help Search Engines see how the page structure of a website is. Just as a structured book guides the reader, headings and subheadings make it easier for the reader to guide and understand the information. Google really likes content with a clear structure.
H1
In its implementation, H1 is likened to the title of a book, therefore never use H1 twice per page. Because the title of the article you write automatically has an H1 structure. So you just have to optimize the subtitles section.
H2-H5
H2 -H5 contains information regarding subtitles. The use of H2 – H5 in the content of the article is very important for SEO optimization and relevance
Put the Primary Keyword in the Title
Including your main keyword in the page title is a great SEO Technique. This aims to tell Search Engines about the main topic of the page.
Placing Primary Keywords in the Title is related to the term Meta Title . Have you ever searched for keywords on a search engine ? If you observe the search results displayed by the Search Engine , namely in the form of the Meta Title and Meta Description. Meta Title is a sentence or phrase that appears at the top of a web browser in the form of a particular page from search results for certain keywords.
Usually, if you don’t use third-party tools to optimize SEO, Meta Title automatically reads the title of an article. Therefore, it is important to always put the Primary Keyword in the title of the article. There are 5 tricks you can do to optimize the Meta Title, including:
- You can highlight the use of characters such as “-“ “:” and others
- Concise but descriptive
- Put your primary keyword
- Use interesting language
- Add numbers & dates
Next, let’s discuss Meta Descriptions. Meta Description is a short description that appears at the top of the web browser in the form of certain pages from search results for certain keywords. Generally, Meta Descriptions contain short snippets that not only aim to attract users, but also tell Search Engines about a piece of content. There are 5 tricks you can do to optimize the Meta Title, including:
- Put a Primary or Secondary Keyword
- Concise, relevant to the content but provides an in-depth message
- Don’t put too many keywords
- Write something that can direct visitors
- Never duplicate the same Meta Description content on other pages
Optimizing Images
Reduces image size to speed up page load times and provides descriptive alternative text ( Alt Text ) for each image. This helps search engines understand the content of your images.
Let’s discuss a little about Alt Text . A picture can’t speak, right? But the fact is that a website needs images to “speak”. This Alt Text function is like providing words or information from an image. Alt Text is very important for telling Search Engines like Google about image information. It is important to remember that Google does not read images but the Alt Text, this really affects your website ranking.
Writing Unique & Consistent Content Publishing Content
Content that is unique and relevant to targeted keywords will rank better. Avoid duplicating or taking content from other sources.
Consistency in publishing new content allows search engines to continuously index your site. A regular publishing schedule can also attract more visitors. There are many types of content that can help you rank on Google, including Evergreen Content . Evergreen content is a type of article that remains relevant over time. According to Search Engine Journal, Evergreen Content differs from viral content in that this type is not tied to a particular event or trend and can continue to be useful to readers for years. For example, “ Internet of Things Technology ” or “Getting to Know the Types of Servers”
Usually the type of Evergreen Content can be:
- “How-To” Articles: “How-To” articles are guides on how to do something. They give readers clear, concrete instructions on how to perform a specific task.
- Listicles are articles arranged in list form. Listicles usually contain information related to a specific topic.
- Long Form Articles: Long Form articles are longer and in-depth content. This type of content generally tends to include broader and more in-depth information about a topic. These articles typically have more than 1,000 words and are often used to explain complex topics or tell in-depth stories.
- A case study is an article that documents the results of a project, research, or specific situation. related to problems, solutions, and results of an event or project. Case studies can be used in various contexts, such as business, education, or science.
- Opinion Articles: Opinion articles are writing that reflects the author’s views or opinions on a particular topic. They usually contain an analysis, evaluation, or argumentation of an issue or event based on the author’s point of view.
In creating quality content and articles, it is of course important for us to carry out keyword research. There are several types of keywords that can be used as opportunities to optimize SEO. Here are 5 tricks you need to pay attention to when creating quality content
- Insert information in the form of media (images, videos, infographics)
- Target Evergreen Content
- Sharing content on social media
- Include a CTA at the end of the article
- Update content regularly
The impact of not updating content is very influential on a website, such as falling rankings in Search Engines , slow organic traffic growth, losing in competition with competitor websites, losing authority, meaning we lose trust by users as a source of accurate or relevant information, and reducing engagement with users
Primary Keywords
Usually consists of 1-2 words, usually general, for example “shoes”. In its implementation, Telkom University needs to strengthen several keywords such as
Long Tail Keywords
This type of keyword is quite powerful to use to optimize SEO because of the low level of competition. Long Tail Keywords usually consist of 3-4 words and are followed by conjunctions such as for, in, in and others. The following are several keywords that need to be strengthened by the Telkom University domain website
Branded Keyword
Branded keywords are important for universities and higher education institutions in the context of marketing strategy and visibility. The following is an example of keywords that need to be improved by educational institutions, case study of the Telkom University website
Transactional Keywords
This type of keyword is usually related to activities that benefit a business or product. When referring to Telkom University the book can add keywords such as “Telkom University Scholarships” “Telkom University Registration”
Informational Keyword
This type of keyword usually contains knowledge information about something. This type of content usually emphasizes the keyword ” how to “
Insert Keywords in the First Paragraph
Including the main keyword in the first sentence or two sentences can help search engines and readers immediately understand the topic of the page.
If you don’t use SEO optimization tools, the first sentence you write in the content of the article is what determines the results of the Meta Description of your content in Search Engines . So it is important to insert your keywords in the first paragraph of your article.
Optimizing Website Speed
Page loading speed is an important factor in search engine rankings and user experience. You can increase speed by optimizing images, using cache, and choosing fast hosting.
Inserting References from High-Quality Sites
Inserting links to high-quality sites (with high authority in their field) can increase the trustworthiness and authority of your content in the eyes of search engines.
External links from quality websites can serve as a “stamp” that confirms the information or research you share in your content. External Links from High Quality Sites help build trust with your visitors.
Putting a “ nofollow ” tag on a link is an SEO practice used to inform search engines that you do not want to drain authority or “ link juice ” from your page to the linked page.
